Jeff Wermager recently joined Cote Family Destinations as Vice President, Commercial Strategy. In this role, he will be instrumental in guiding positioning and influencing pricing of all revenue generation initiatives.
Prior to joining Cote Family Destinations, Wermager worked in the hotel industry for over 30 years, many of which were with Radisson Hotel Group Americas both at the property and corporate levels, beginning his career as a bellman at Radisson Hotel Fargo (now Radisson Blu Fargo). He has held many roles in his career, including leading revenue consulting and revenue operations teams, with his last role being Vice President, Channels & Distribution. In this role, he was responsible for guiding the strategic direction of Third Party partnerships, Contact Center and Commercial Services.
Wermager received a bachelor’s degree in Hotel and Restaurant Management and Marketing from Minnesota State University Moorhead. Additionally, he is currently a member of HSMAI’s inaugural Global Distribution Advisory Board and is a Certified Revenue Management Executive.
As a lifelong Minnesotan, he enjoys boating, golfing, and home brewing. He and his wife of 31 years, Stacy, have two children, Braden (25) is a RN in St. Paul and Gavin (22) is starting a career in banking after just graduating from UW Eau Claire.